Google Analytics annotations is a great tool, it allows you to add short notes to the graph which displays at the top of your Analytics reports. Your annotations are represented by a small speech bubble icon, like this:
Every time you see that icon below a date in your reports it means there is an annotation available.
When Can Annotations Be Used?
Examples of when you might want to use annotations include:
- you launch a new email campaign,
- you’ve created a new webpage or set of pages,
- if you have launched an offline campaign which links to the website,
- an important press release is published,
- you’ve implemented a new feature on a webpage e.g. a form, or a video and would like to check on how it has impacted on performance at a later date
There are many possibilities, simply start creating annotations and you’ll soon find how useful and beneficial this little tool can be!
How To Add Annotations To Your Analytics Timeline
Within the main dashboard report just click on the date you would like to add the annotation or note too, the box showing the date which appears when you hover over the little blue notch will expand and the ‘create annotation’ link will appear.
Click on ‘create annotation’ and below the graph a small text box will appear, just type your note into the box (which has a 160 character limit) and click on the save button to the right of the box.
You can also make your notes private so that only you can see them or public so that anyone else who has access to your Analytics account can see the note, which is great where more than one person is working on campaigns which drive traffic to the website.