IonSearch Conference 2013

I’m very lucky to be going to the IonSearch conference again this year, last years (2012) was the first time the event had been held and it proved to be a great experience.

As an in-house online marketer I am entirely self taught, I started out with my current employer as a Web Administrator and gradually took on more and more SEO / SEM work until finally moving into a full time search marketing role about 3 years ago.

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Organise Campaigns, Easily Filter & Report on Key Data Using Labels for AdWords

What are AdWords Labels?

AdWords labels is a new feature which allows you to organise your campaigns, ad groups, ads and keywords by keyword classifications, this in turn allows you to easily filter and report on the data that interests you. As I mentioned Labels can be applied to keywords, campaigns, ad groups and ads, Google explains:

The diagram below illustrates how you can use labels to gauge the performance of custom categories across your account. In this example, you’ve applied two labels, “Favorite” and “Brand” to different elements in your account. It’s important to know that labels aren’t inherited down throughout the campaign. This means that if you apply a label to a campaign, the label only applies to that campaign, not the ad groups and keywords that are within that campaign. If you want a label to apply to an ad group or individual keyword as well, you’ll need to specifically apply the label to each.”


AdWords Labels

AdWords Labels


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Passing the Google AdWords Individual Qualification

I am very pleased to have passed both the Google AdWords Fundamentals exam and the Search Advertising Advanced exam in October 2012 to remain a qualified Google AdWords Professional (see my Individual Google Certification Program Profile).

The exams are designed to demonstrate proficiency in AdWords account management and you must pass 2 exams to become qualified, which cost $50 each.

Everyone who wants to gain the qualification must take and pass the Fundamentals exam plus one advanced, there are 3 advanced exams to choose from:

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