Introduction to Markup

What is is a set of HTML tags webmasters can use to mark-up their pages in a way recognised by search engine providers such as Google, Bing and Yahoo! On-page mark-up helps search engines understand the information on web pages and provide better search results. has several different categories of microdata types, including:

  • Event
  • Organization
  • Person
  • Place, LocalBusiness
  • Review

A full list of types is available from

Benefits of Mark-up

Some of the benefits of using Schema mark-up include:

  • Search engine can easily understand the information on your site
  • Schema mark-up can be used to generate rich snippets in Google search results; these snippets can include reviews, people, events, ratings etc.
  • Increase in click through rate (CTR) from search results

Have you used microdata?  What were the results?  Share your tips in the comments.

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