What is Schema.org?
Schema.org is a set of HTML tags webmasters can use to mark-up their pages in a way recognised by search engine providers such as Google, Bing and Yahoo! On-page mark-up helps search engines understand the information on web pages and provide better search results.
Schema.org has several different categories of microdata types, including:
- Place, LocalBusiness
A full list of types is available from schema.org.
Benefits of Schema.org Mark-up
Some of the benefits of using Schema mark-up include:
- Search engine can easily understand the information on your site
- Schema mark-up can be used to generate rich snippets in Google search results; these snippets can include reviews, people, events, ratings etc.
- Increase in click through rate (CTR) from search results
Have you used microdata? What were the results? Share your tips in the comments.