Google Tag Manager Technical Implementation Webinar

What is the Tag Manager?

Google tag manager is a free tool which allows you to easily manage your website tags, tags are used in website tracking and marketing optimisation. The tag manager allows you to add and update Google AdWords, Analytics, Floodlight and non-Google tags without having to edit and change your websites code.

The benefits of using Google Tag Manager include:

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Connect Google Webmaster Tools to Analytics & Gain New SEO Reports

Did you know you can connect your Google Analytics and Webmaster Tools accounts? Once they are connected you can get access to lots of really useful SEO reports inside Google Analytics, including:

  • the search queries used to find your site in the search engine results pages (SERPS), their average position, Click Through Rate (CTR) and number of clicks.
  • the top landing pages for your site, including the number of impressions and clicks for the top 1,000 pages of your site, their average position and CTR.
  • a geographical summary showing impressions, clicks and CTR by country.
  • Google property report, this shows you impression, click and CTR data for web, image and mobile and video search results

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