Benefits of using AdWords scripts include:
What are AdWords Labels?
AdWords labels is a new feature which allows you to organise your campaigns, ad groups, ads and keywords by keyword classifications, this in turn allows you to easily filter and report on the data that interests you. As I mentioned Labels can be applied to keywords, campaigns, ad groups and ads, Google explains:
“The diagram below illustrates how you can use labels to gauge the performance of custom categories across your account. In this example, you’ve applied two labels, “Favorite” and “Brand” to different elements in your account. It’s important to know that labels aren’t inherited down throughout the campaign. This means that if you apply a label to a campaign, the label only applies to that campaign, not the ad groups and keywords that are within that campaign. If you want a label to apply to an ad group or individual keyword as well, you’ll need to specifically apply the label to each.”
I am very pleased to have passed both the Google AdWords Fundamentals exam and the Search Advertising Advanced exam in October 2012 to remain a qualified Google AdWords Professional (see my Individual Google Certification Program Profile).
The exams are designed to demonstrate proficiency in AdWords account management and you must pass 2 exams to become qualified, which cost $50 each.
Everyone who wants to gain the qualification must take and pass the Fundamentals exam plus one advanced, there are 3 advanced exams to choose from:
Have you set up any conversion tracking for AdWords? Conversion tracking allows you to see how many times someone who clicked on one of your ads converted on your website i.e. completed a contact form or went through the information basket to download a document.
What is the Tag Manager?
Google tag manager is a free tool which allows you to easily manage your website tags, tags are used in website tracking and marketing optimisation. The tag manager allows you to add and update Google AdWords, Analytics, Floodlight and non-Google tags without having to edit and change your websites code.
The benefits of using Google Tag Manager include:
Google recently launched new enhanced campaigns, I recently wrote a post about the upgraded Sitelinks feature available with these campaigns, but, did you know you can also target your mobile apps with the new ‘app/ digital download’ ad type?
I created my first app / digital download ads last week, and here’s how I did it…
I recently updated one of my AdWords campaigns to an ‘enhanced campaign’ which came with the added benefit of new features for the sitelinks associated with it. If you’re new to AdWords, Sitelinks are ad extensions which allow you to include additional links to your standard ad text they appear directly beneath your ad in the search results and can look like this:
Ad extensions provide additional information about your business, for example: location, phone number and product images to name a few, this information is shown with your traditional AdWords ad. Ad extensions can encourage clicks on your ads as well as drive traffic to different landing pages.