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What is the Tag Manager?
Google tag manager is a free tool which allows you to easily manage your website tags, tags are used in website tracking and marketing optimisation. The tag manager allows you to add and update Google AdWords, Analytics, Floodlight and non-Google tags without having to edit and change your websites code.
The benefits of using Google Tag Manager include:
Google Analytics annotations is a great tool, it allows you to add short notes to the graph which displays at the top of your Analytics reports. Your annotations are represented by a small speech bubble icon, like this:
Every time you see that icon below a date in your reports it means there is an annotation available.
When Can Annotations Be Used?
Examples of when you might want to use annotations include:
Google recently launched new enhanced campaigns, I recently wrote a post about the upgraded Sitelinks feature available with these campaigns, but, did you know you can also target your mobile apps with the new ‘app/ digital download’ ad type?
I created my first app / digital download ads last week, and here’s how I did it…
Did you know you can connect your Google Analytics and Webmaster Tools accounts? Once they are connected you can get access to lots of really useful SEO reports inside Google Analytics, including:
- the search queries used to find your site in the search engine results pages (SERPS), their average position, Click Through Rate (CTR) and number of clicks.
- the top landing pages for your site, including the number of impressions and clicks for the top 1,000 pages of your site, their average position and CTR.
- a geographical summary showing impressions, clicks and CTR by country.
- Google property report, this shows you impression, click and CTR data for web, image and mobile and video search results
I recently updated one of my AdWords campaigns to an ‘enhanced campaign’ which came with the added benefit of new features for the sitelinks associated with it. If you’re new to AdWords, Sitelinks are ad extensions which allow you to include additional links to your standard ad text they appear directly beneath your ad in the search results and can look like this:
Since Google Analytics introduced multiple dashboards to the new interface I have found several useful dashboards for tacking and monitoring website performance. I’ve also recently started experimenting with Listly so this seems like the perfect opportunity to combine the two, vote for your favourite dashboard and add your own to the list…
An ‘event’ is a user’s interaction with a webpage, which could include downloading a file, viewing a video, clicking on an email link and so on this article will explain event tracking for sites using the asynchronous Google Analytics code.
What Does the Code Mean?
As you can see in the example provided below the event tracking code contains up to four fields and is added to an event i.e. a document download link. The syntax for event tracking is:
Ad extensions provide additional information about your business, for example: location, phone number and product images to name a few, this information is shown with your traditional AdWords ad. Ad extensions can encourage clicks on your ads as well as drive traffic to different landing pages.