Google Tag Manager Technical Implementation Webinar

What is the Tag Manager?

Google tag manager is a free tool which allows you to easily manage your website tags, tags are used in website tracking and marketing optimisation. The tag manager allows you to add and update Google AdWords, Analytics, Floodlight and non-Google tags without having to edit and change your websites code.

The benefits of using Google Tag Manager include:

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Make Notes in Google Analytics with Annotations

Google Analytics annotations is a great tool, it allows you to add short notes to the graph which displays at the top of your Analytics reports.  Your annotations are represented by a small speech bubble icon, like this:

Google Analytics annotations

Every time you see that icon below a date in your reports it means there is an annotation available.

When Can Annotations Be Used?

Examples of when you might want to use annotations include:

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Connect Google Webmaster Tools to Analytics & Gain New SEO Reports

Did you know you can connect your Google Analytics and Webmaster Tools accounts? Once they are connected you can get access to lots of really useful SEO reports inside Google Analytics, including:

  • the search queries used to find your site in the search engine results pages (SERPS), their average position, Click Through Rate (CTR) and number of clicks.
  • the top landing pages for your site, including the number of impressions and clicks for the top 1,000 pages of your site, their average position and CTR.
  • a geographical summary showing impressions, clicks and CTR by country.
  • Google property report, this shows you impression, click and CTR data for web, image and mobile and video search results

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New Sitelinks Features Available in Enhanced Campaigns

I recently updated one of my AdWords campaigns to an ‘enhanced campaign’ which came with the added benefit of new features for the sitelinks associated with it. If you’re new to AdWords, Sitelinks are ad extensions which allow you to include additional links to your standard ad text they appear directly beneath your ad in the search results and can look like this:

AdWords Sitelinks

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Using Google Analytics Event Tracking

An ‘event’ is a user’s interaction with a webpage, which could include downloading a file, viewing a video, clicking on an email link and so on this article will explain event tracking for sites using the asynchronous Google Analytics code.

What Does the Code Mean?

As you can see in the example provided below the event tracking code contains up to four fields and is added to an event i.e. a document download link. The syntax for event tracking is:

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