I’m back from last weeks IonSearch Conference with a notebook full of ideas and tools to try out, and hopefully some of those ideas will also inspire a few blog posts to boot. My favourite sessions had to be:
Did you know Google Analytics has its own keyboard shortcuts to help you complete a whole range of actions whilst logged into your account? Let’s take a closer look:
I’m very lucky to be going to the IonSearch conference again this year, last years (2012) was the first time the event had been held and it proved to be a great experience.
As an in-house online marketer I am entirely self taught, I started out with my current employer as a Web Administrator and gradually took on more and more SEO / SEM work until finally moving into a full time search marketing role about 3 years ago.
Benefits of using AdWords scripts include:
What is Schema.org?
Schema.org is a set of HTML tags webmasters can use to mark-up their pages in a way recognised by search engine providers such as Google, Bing and Yahoo! On-page mark-up helps search engines understand the information on web pages and provide better search results.
What are AdWords Labels?
AdWords labels is a new feature which allows you to organise your campaigns, ad groups, ads and keywords by keyword classifications, this in turn allows you to easily filter and report on the data that interests you. As I mentioned Labels can be applied to keywords, campaigns, ad groups and ads, Google explains:
“The diagram below illustrates how you can use labels to gauge the performance of custom categories across your account. In this example, you’ve applied two labels, “Favorite” and “Brand” to different elements in your account. It’s important to know that labels aren’t inherited down throughout the campaign. This means that if you apply a label to a campaign, the label only applies to that campaign, not the ad groups and keywords that are within that campaign. If you want a label to apply to an ad group or individual keyword as well, you’ll need to specifically apply the label to each.”
There are loads of tools out there designed to help you with your online marketing, I’ve put together a list of the tools I have used for both Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Have you used these tools? Vote for your favourite and help improve the list by adding your own suggestions.
Its April Fools day which means there’s a whole world of pranks and jokes happening all over the web, here’s a rundown of some of the best I’ve seen so far…