The Bing webmaster blog posted a list of 18 things you need to know about SEO, lets take a look at the list:
I am very pleased to have passed both the Google AdWords Fundamentals exam and the Search Advertising Advanced exam in October 2012 to remain a qualified Google AdWords Professional (see my Individual Google Certification Program Profile).
The exams are designed to demonstrate proficiency in AdWords account management and you must pass 2 exams to become qualified, which cost $50 each.
Everyone who wants to gain the qualification must take and pass the Fundamentals exam plus one advanced, there are 3 advanced exams to choose from:
Google Sets allows you to generate a list of similar terms by just typing a few keywords; it can be a great little tool for generating new keyword ideas to explore and expanding on your existing keyword lists.
Have you set up any conversion tracking for AdWords? Conversion tracking allows you to see how many times someone who clicked on one of your ads converted on your website i.e. completed a contact form or went through the information basket to download a document.
Do you know a content strategy expert who belongs in this list?
What is the Tag Manager?
Google tag manager is a free tool which allows you to easily manage your website tags, tags are used in website tracking and marketing optimisation. The tag manager allows you to add and update Google AdWords, Analytics, Floodlight and non-Google tags without having to edit and change your websites code.
The benefits of using Google Tag Manager include:
Google Analytics annotations is a great tool, it allows you to add short notes to the graph which displays at the top of your Analytics reports. Your annotations are represented by a small speech bubble icon, like this:
Every time you see that icon below a date in your reports it means there is an annotation available.
When Can Annotations Be Used?
Examples of when you might want to use annotations include:
Google recently launched new enhanced campaigns, I recently wrote a post about the upgraded Sitelinks feature available with these campaigns, but, did you know you can also target your mobile apps with the new ‘app/ digital download’ ad type?
I created my first app / digital download ads last week, and here’s how I did it…
Did you know you can connect your Google Analytics and Webmaster Tools accounts? Once they are connected you can get access to lots of really useful SEO reports inside Google Analytics, including:
- the search queries used to find your site in the search engine results pages (SERPS), their average position, Click Through Rate (CTR) and number of clicks.
- the top landing pages for your site, including the number of impressions and clicks for the top 1,000 pages of your site, their average position and CTR.
- a geographical summary showing impressions, clicks and CTR by country.
- Google property report, this shows you impression, click and CTR data for web, image and mobile and video search results