Passing the Google AdWords Individual Qualification

I am very pleased to have passed both the Google AdWords Fundamentals exam and the Search Advertising Advanced exam in October 2012 to remain a qualified Google AdWords Professional (see my Individual Google Certification Program Profile).

The exams are designed to demonstrate proficiency in AdWords account management and you must pass 2 exams to become qualified, which cost $50 each.

Everyone who wants to gain the qualification must take and pass the Fundamentals exam plus one advanced, there are 3 advanced exams to choose from:

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Google Tag Manager Technical Implementation Webinar

What is the Tag Manager?

Google tag manager is a free tool which allows you to easily manage your website tags, tags are used in website tracking and marketing optimisation. The tag manager allows you to add and update Google AdWords, Analytics, Floodlight and non-Google tags without having to edit and change your websites code.

The benefits of using Google Tag Manager include:

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Make Notes in Google Analytics with Annotations

Google Analytics annotations is a great tool, it allows you to add short notes to the graph which displays at the top of your Analytics reports.  Your annotations are represented by a small speech bubble icon, like this:

Google Analytics annotations

Every time you see that icon below a date in your reports it means there is an annotation available.

When Can Annotations Be Used?

Examples of when you might want to use annotations include:

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Connect Google Webmaster Tools to Analytics & Gain New SEO Reports

Did you know you can connect your Google Analytics and Webmaster Tools accounts? Once they are connected you can get access to lots of really useful SEO reports inside Google Analytics, including:

  • the search queries used to find your site in the search engine results pages (SERPS), their average position, Click Through Rate (CTR) and number of clicks.
  • the top landing pages for your site, including the number of impressions and clicks for the top 1,000 pages of your site, their average position and CTR.
  • a geographical summary showing impressions, clicks and CTR by country.
  • Google property report, this shows you impression, click and CTR data for web, image and mobile and video search results

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