Using Google Analytics Event Tracking

An ‘event’ is a user’s interaction with a webpage, which could include downloading a file, viewing a video, clicking on an email link and so on this article will explain event tracking for sites using the asynchronous Google Analytics code.

What Does the Code Mean?

As you can see in the example provided below the event tracking code contains up to four fields and is added to an event i.e. a document download link. The syntax for event tracking is:

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