An ‘event’ is a user’s interaction with a webpage, which could include downloading a file, viewing a video, clicking on an email link and so on this article will explain event tracking for sites using the asynchronous Google Analytics code.
What Does the Code Mean?
As you can see in the example provided below the event tracking code contains up to four fields and is added to an event i.e. a document download link. The syntax for event tracking is:
Ad extensions provide additional information about your business, for example: location, phone number and product images to name a few, this information is shown with your traditional AdWords ad. Ad extensions can encourage clicks on your ads as well as drive traffic to different landing pages.
Creating a search engine friendly web page is surprisingly simple; let’s take a look at some of the core on page elements you need to consider for your websites SEO.